The book is arranged chronologically and each show has its own chapter. It starts with a brief, early history of the Ward studio, a chapter profiling all the key artists and then the individual shows take over the book: Rocky and Bullwinkle, Fractured Fairy Tales, Peabody and Sherman, Aesop & Son, Dudley Do-right, Fractured Flickers/The Nut House, Hoppity Hooper, Commercials (including both General Mills and Quaker Oats), George of the Jungle, Super Chicken and Tom Slick. The final chapter profiles many of the unsold series that Jay Ward Productions developed and pitched.
Within each chapter, there are myriad, never-before-seen concept sketches, model sheets, storyboards, backgrounds and even a few cels. I'll be taking pre-orders in October and will announce it here and on other animation blogs, like Animation Scoop and Cartoon Brew. Stay tuned to this blog for more updates.