Mr. Magoo's Christmas Carol

A blog dedicated to the making of the first animated Christmas special, Mr. Magoo's Christmas Carol.

Monday, October 8, 2012

Mr. Magoo and Rheingold beer

In a post last year, I discussed Magoo and his shilling for two different beers, Rheingold and Stag.  A few of the Stag spots have survived over the last 50+ years and can be found on various DVD commercial collections and on Youtube.  However, the Rheingold spots have yet to materialize in their full form as commercials.  We can get a little peak at what one of them looked like from some recently discovered storyboards, thumbnails presumed to be drawn by Magoo director, Pete Burness.  Click on each image to see it larger:

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